GOOGLE IS KILLING “GOOGLE PLAY MOVIES & TV” ON SMART TVS

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Along with the launch of the new Chromecast with Google TV, which we’ve just reviewed, Google is changing the name of the Google Play Movies & TV app to Google TV. The rename is happening on app android phones to lớn start, though you can expect it khổng lồ change on other platforms eventually as well.

The tiện ích is Google’s store for renting & buying movies và TV, và in truth Google is following Apple’s lead here. Táo uses its táo khuyết TV phầm mềm as the hub for all its clip offerings as well, whether they are TV shows or not. Táo apple also uses the táo khuyết TV branding in multiple ways — as hardware, app, & its own streaming video service.

Google’s TV offerings also are a little confusing. In addition to lớn being the aforementioned app, it’s also the name of the Google software layer that sits on vị trí cao nhất of game android TV on the new Chromecast with Google TV.

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Some time ago, Google tried to create a whole ecosystem of nội dung around the “Play” brand. It’s still there: the Google Play Store is Google’s ứng dụng store, Google Play Books will let you buy books and comics, và despite several years of starvation & neglect Google Play Music still has yet to completely shut down và be replaced by YouTube Music.


What’s clear, though, is that the “Play” branding no longer plays, so Google is simplifying it khổng lồ just Google TV. Let’s run down a few of the different TV products Google offers now, as a kind of glossary:

Chromecast with Google TV. This is a new dongle you can use lớn stream đoạn phim either directly or via cast. It’s $49.99 và seems quite capable. It runs...Google TV. In the context of running on the Chromecast, Google TV is the interface you left/right/up/down your way through to lớn find something you want khổng lồ watch. It is, as you might expect, heavily focused on search and the Google Assistant. It’s also going to lớn be offered khổng lồ other TV makers who’d like to use it. The companies most likely to vày so are probably already using...Android TV. Apk TV is Google’s main television operating system, a version of app android that’s fully optimized for the TV layout. Google TV runs on đứng đầu of game android TV, but is distinct from it. Think of it as a formal Google layer on đứng đầu of the open source android platform — because that’s what it is. Và you know, one of the apps you can run on it is...

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YouTube TV. YouTube TV is Google’s live television streaming offering. It costs $64.99 per month, which is almost surely as or more expensive than what your local cable TV provider might offer you. Oh, speaking of, Google is also a cable TV provider via...Google TV (RIP, 2010-2014). The original Google TV was an ambitious hàng hóa that had two completely impossible tasks: take on big cable và make website TV a thing. Oops, neither of those things happened, although the interface ideas championed in that first iteration of Google TV were quite good.

It’s been about five years since Google put the final nail in the original Google TV’s coffin (via Google+, but that’s another story). That is probably enough time for most people lớn have forgotten both Google TV và its very IR-Blaster-centric scheme khổng lồ take over the living room. But we have not forgotten. How could we, when it gave us a remote control like this?

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Instead of that label maker, the new Chromecast with Google TV has a remote that looks like this:

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The march of công nghệ from big things with lots of buttons to lớn small things with only a few buttons continues. Instead of lots of buttons, we have lots of apps, interfaces, và services all called “TV” now. I hope the trade-off was worth it.


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