Anime Của Makoto Shinkai Mang Tên Kimi No Na Wa Tung Trailer

As of this writing Your Name is officially over 19.9b yen in nhật bản, over Howl’s Moving Castle, over all other Miyazaki & Studio Ghibli films except Spirited Away (ie, it’s No2 Japanese anime/film of all time) và into lớn the all time top 5 (below Spirited Away, Titanic, Frozen and Harry Potter).

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Without a doubt, this is Shinkai’s best work to lớn date.

To get things out of the way, no it is not as thoughtful or as delicate as his previous works, however to be fair all his previous works contained major issues which prevented them from reaching mainstream. Without getting too sidetracked they are in my view

Hoshi no Koe: I won’t bình luận as it’s his debut work, his potential is already evident from this one.

Place promised: Not much improved character drawing in addition lớn a dulldrum buildup complicated by a difficult world setting.

5cm per second: Fair to say his first true hit & gave sầu hyên a cult following. The 3 interlinked short story worked well for the topic & the way events are revealed, however I think it can be said Shinkai recognizes his problem in bringing a coherent story khổng lồ the screen in long size & used the short story collection as a sleight of hvà lớn mask it.

There is also a lot of plot points that are merely hinted at and required thoughts to lớn underst&. This in my view actually elevates the film và gave it incredible thoughtful depth, this cannot be said khổng lồ be held by the general public.

Children Chase Lost Voices: The less said the better… Shinkai is not Miyazaki & he shouldn’t try.

Garden of Words: After the previous disaster this gave Shinkai lớn rediscover his roots and reestablish his footing. It’s acceptably short to lớn allow a fairly simple plot lớn not be dragged out, however again there is no storytelling, no build up và no tension. The painterly character while good lacked dynamic khổng lồ them (animation didn’t help either). It did have marvelous raindrops. Gorgeous, tender, sad, but not exciting (exciting doesn’t mean good, but exciting is needed for a movie to be a hit I think).

In short, Shinkai’s weakness are in telling a long story in an interesting manner, problem with drawing và giving life khổng lồ characters, & poor tension throughout.

His strengths always remained và there was the potential that once he finds a way to lớn address his shortcomings he can create something remarkable. His beautiful background work, his ability to phối moods, his incredible knack for putting composing cuts and scenes that ties each scene together.

As long as those weaknesses remained his films remained well received but unpopular. His last film did just 150m after all, barely a blip và cannot compared lớn even other anime films.

Your Name – In the Beginning

Enter Your Name.

Actually before Your Name, one must first look at Crossroad, Shinkai’s 1trăng tròn second ad for Z-Kai (remote education cram-school) which came out in 2014. It’s about a highschool girl from a seaside rural town studying lớn go to lớn uni in Tokyo, và a highschool boy living in Tokyo also studying via Z-Kai as he need khổng lồ work part-time in addition to lớn school. The ad follows their journey as they study, sit exams, và finally chance inlớn each other while looking for their names in the uni entrance results announcement boards.

Familiar? On top of that, the character designer in Z-Kai is also the same designer for Your Name, Tanaka. (Also designer for Toradora & Ano Natsu Materu)

Crossroad can be seen as the root and practice run, possibly giving Shinkai the inspiration and confidence and team to lớn tackle his greatest challenge.

In my view Tanaka is one of the very key. His character design fit surprisingly well with Shinkai’s visual styles and solves one of Shinkai’s biggest problems in creating characters. Tanaka’s style is also very energetic, his characters are full of spirit and conveys emotions well.

Then Shinkai also brought on board the animation director Andou from Spirited Away. Together the two covers the character & animation side, leaving Shinkai to turn attention to lớn his other weakness, plot & tension.

It’s hard khổng lồ pinpoint how Shinkai managed to lớn improve his storytelling skills to this degree. Sure, the plot is hardly innovative sầu (especially if you’re familiar with galgames), but Shinkai really made the three arcs flow without seemingly forced, everything is properly foreshadowed yet not obvious to be predictable.

(Any critic saying the ending is predictable teenage drama, they’ve obviously not seen any previous Shinkai works)

I think what really made the plot work is Shinkai’s decision to lớn go with a happy kết thúc. Shinkai explained that he felt after the 2011 earthquake nhật bản was already full of sorrow, & he felt Your Name should be something that brings joy and hope lớn people.

This changes everything as it meant the overall tone can be much lighter, comedy be added, & a buildup to a climax without people throwing out the popcorn. (I’m of the opinion a built up climax that ends badly comes across as unfair/cheap shoông xã, a bad kết thúc necessitates a gradual spiral similar to 5cm/s).

Regardless of any material effect on plots, the happy end certainly ensured it was more ‘hit’ friendly. Not many people want lớn watch a sad movie many times (maybe at trang chính when they’re in the mood).

In essence, Shinkai managed khổng lồ produce a work that is incredibly complete & of high unique. Decent story, good characters and comedy moments, in additional lớn his trade mark visuals and evocative tone. It’s good, but what made it explode is probably a combination of fortune & timing.


Originally Toho the publisher’s plan was a production budget of 0.8b + ~0.8b in sale, hoping to lớn score 1.5~2b, maybe double that if they got lucky. It’s aimed lớn bởi decent for an anime film, not spectacular nor an anchor feature. (In comparison rival director Hosoda’s last few ones ranged from 4 lớn 5.8b. The popular br& animes One Piece 6.8b, Detective Conan 6.3b, so the original estimate of upward of 4b is already optimistic).

Toho chose khổng lồ release the film at the last week of August, in other word last week of summer break. Traditionally anchor films are released early in Summer Break lớn take full advantage of the bored school kids. Since Toho didn’t expect Your Name to be big they wanted to lớn leave sầu the summer slot to lớn Shin-Godzilla, but since Your Name is aimed at teens they went half-way và released it in the closing week. And why not, anime fans are known to lớn be dedicated so releasing in the last week give a chance to give a boost to lớn opening numbers, after that most people who wanted khổng lồ see it would probably have seen it. This supposed disadvantage may have sầu ended up helping in an ironic twist.

So the stage is mix. Shinkai has his most refined work khổng lồ date on hand, there were expectations that it will vị good (for an anime) but quickly fade away once the initial rush.

The first weekend did better than expected, doing 930m. Hurray, this looks to be a hit so it’ll earn a lot for an anime, but it’s still an anime along with the same expectations of poor legs. Toho thus adjusts their estimates to 6b. Which at the time was ridiculed by some. Expectations remained that the hype will quickly fade.

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Instead, the hype built. Social truyền thông exploded và it’s hypothesized that teens who returned lớn school spreaded words amongst their friends about the great anime they saw the weekend before and encouraged others khổng lồ go watch it too.

The second weekend, Your Name’s take increased by 25%, to lớn 1.16b, a total of 3.87b in just 10 days. Original expectations of up lớn just 4b for entire run duration was already being met and the adjusted expectations looked khổng lồ be smashed by next week. (And indeed, by the end of the 3rd weekend it will have sầu done 6.29b)

Skeptics who had doubted Your Name was no longer laughing as nhật bản descends inkhổng lồ a Your Name social phenomenon. Could Your Name bởi vì 10b, the mythical wall above sầu which is reserved for Studio Ghibli only. No other Japanese anime films had ever crossed that barrier. Many directors have sầu certainly tried, for anyone who crossed that boundary was assured a place next lớn the great Miyazaki.

Already, the title of Shinkai Makolớn, Post-Miyazaki was being whispered.

Toho hurried lớn take direction of the unexpected runaway hit, just as cinemas all over Japan scrambled to lớn meet the tide of cinema goers. Every seat was selling out. Usually cinemas would post notice at the door writing out which timeslots for which films that day was full, for Your Name it was easy lớn write. A simple poster và the words “Sold out for the day”. Plus the next day too.

The film industry had been praising Shin-Godzilla (which did about 7b by this time) as the new model of revamping Japanese films, now gazed jaw-dropped while this impossible sự kiện unfolded.

Start of school was meant to lớn be a lull period, instead the cinemas was packed even on weekdays. One cinema staff exclaimed “Busy from early to lớn late. Look at the lines at the counter và ticket machines, it’s more despairing than seeing Godzilla make landfall”.

On Week 3 Monday and Tuesday, Your Name together did 600m. Numbers other films will gladly take for an opening weekover Your Name was pulling over two weekdays 3 weeks in.

For the first month Your Name was pulling about 2~3b every week (by comparison Fantastic Beast did 0.8 on opening weekkết thúc and 1.7 over 5 days). Within 28 days Your Name crossed the magical 10b line. A legkết thúc is born.

It was no longer a question of whether Your Name can be a mega hit. It was a question of how far.

It’s true Shinkai’s has a cult following & is well known amongst the anime industry, he remains a no name on the wider scale và common awareness.

From an unknown director, in an original film, released during school periods. It was unprecedented, no one had any idea nor had any references khổng lồ draw on. Shinkai remarked that seeing Your Name approach 10b was both exciting và terrifying as he did not think his skills had improved to lớn such degree. The film’s own creator struggled lớn come up with an explanation.

The milestones were inevitably drawn out against the works of Miyazaki. The Wind Rises at 12.02, Ponyo at 15.5 seemed possible. But Mononoke at 19.3 & Howl’s Moving Castle at 19.6, were deemed lớn be unlikely, surely.

Your Name smashed 15b by week 8 toward middle of October.

The phenomenon continued to spread. Hidomain authority Furukawa, a mountain town which appears in the film was drawing in a crowd of pilgrims eager khổng lồ visit the film’s setting locations. In the town library where the protagonist & friends conducted their researches saw 100 visitors on weekdays và up to 500 on weekends. The town hurried to put out tourism tie-up campaigns to lớn take advantage of their new found popularity. It’s estimated that the pilgrims will bring in over 15b in tourism money, for a town of less than 25k residents.

The initial craze had faded somewhat, by which it was only doing about 1b a week instead of over 2b.

20b, a number unfathomable by everyone, is now all but inevitable.


Apart from the previously mentioned unintended word of mouth spread by the start of school, what made Your Name the runaway hit is it struông chồng a chord outside its intended audiences. Shinkai stated he aimed for the under 30s, and fair enough the initial audience breakdown was over 7:3 for young people. But toward November that ratio had fallen to lớn about 5.1:4.9. The film was drawing in older people too, even people in their 50s or 60s.

There’s a few things I think which contributed to lớn this, where Shinkai’s weakness became his strengths.


Shinkai’s works are incredibly direct. His works are not reflective but introspective. Other films (cough Miyazaki) may tell a message via story và actions, upon looking at the characters or looking at the outcomes and consequences, the audience is brought to think about the world or themselves.

Shinkai does the opposite, his works are decidedly not about actions or story, but emotions. His imagery, music, editing, all works to draw out emotions from deep within, emotions one may not even realize one had. It’s incredibly spontaneous & organic. Then upon experiencing these emotions, one looks within oneself & discovers something about themselves.

One does not think about Shinkai’s film, one simply feels it. One does not need to think about where the story is headed as you are already in it, feeling it that very moment.

This meant once you’re sitting in that cinema chair, you’re going khổng lồ feel it, whether you really understood the film or can follow it or not.

For example, khổng lồ this day I still have sầu next khổng lồ no idea about what that tower in Place Promised is or why the girl fell unconscious or why they need khổng lồ fly khổng lồ it, but goodness vì chưng I always feel a swell of emotions watching it.

I will go as far as khổng lồ say Shinkai’s works is art in its purest form, where meaning is directly conveyed without needing to be explained the finer symbolisms.

Hope after Disaster

The film echoed the fear in people after the 2011 earthquake, as Shinkai said it’s possible for people to lớn wake up to lớn find their homes & lives gone. The falling comet posed a threat which was very cthua trận khổng lồ home page and authentic, and the happy kết thúc afterward incredibly relieving.

Artistic Approach

Shinkai’s style is very different from other mainstream animes. The closest is probably KyoAni. Definitely something the general public have not seen in anime.

I gọi it Enhanced Reality. If Studio Ghibli is a fantasy which you can escape inlớn, then Shinkai is all about creating something that you can believe is around you right now, real and beautifully surreal, no need to lớn fantakích thước as you’re right in it.

This style is almost unique amongst animes. Those who know Shinkai have already seen it, we are impressed by his improvements. Imagine someone seeing an anime this beautiful for the first time.

It also makes an incredibly easy sell, when all it takes is retweeting a single image of the film khổng lồ amaze the other person. It’s hard to lớn take a single frame of other animes và still make a story out from it. For Shinkai’s you can easily bởi.

Shinkai himself makes a good story

Shinkai is a maverichồng. He’s not just talented, his background is beyond incredible. Having worked at game company initially he decided to give sầu up and created Hoshi no Koe entirely by himself at the age of 29. Instead of joining animation studquả táo he continued essentially on his own. He is both artistic and well read, yet have worked on several galgames. He is both an outsider (to animation) và yet very much an insider (as otaku).

An unknown who loved anime so much he struggled for 14 years, making a pittance each time, yet overnight became the most famous director in nhật bản behind only Miyazaki.

It’s a good underdog story, about someone striving against the odds & achieving his dreams. Makes for great entertainment lớn tell at tables.

Your Name is quintessentially Japanese

Juxtaposing Tokyo & rural nhật bản, it connects both Japan’s past, present and future. Unlượt thích Miyazaki who loathes modern world, Shinkai embraces it. Tokyo has never looked so magical, the cityscape never so bright, so full of wonders. It connects directly to the audience, makes them rediscover the city they live sầu in. At the same time the beautiful rural landscapes reminds those who came from outside Tokyo of their hometowns.

The importance of traditional Shinto lớn rituals và crafts in kumihimo (braided cords), is placed right along the glitter of Tokyo’s finest cakes and desserts. It celebrates all of nhật bản, in all its forms.

It’s a matter of national pride

For the longest time Japanese animation has suffered against western animations. A common perception is that only Miyazaki can put out something of the same level, yet here is a new talent whose film is exceeding all hopes over the Disney animations, not only that but also breaking box office overseas. The truyền thông cannot help but cheer it on.

What this means for anime

Without a doubt Your Name has rewritten the landscape for Japanese films but especially the anime industry.

Target Audience

I sometimes think of anime as the following sub-groups.

Intellectual – The Studio Ghibli, where works are seen as art & elevated above others.

For all ages – The Conan, the Precure, the Doraemon, the Dragon Ball. Anime that runs in primetime và is aimed at all ages, is known và accepted by all.

Jumpsters – People who is mostly inlớn the Shonen manga/animes. Narukhổng lồ, One Piece, Bleach. This is mostly what people refer to when they say someone is inlớn anime, as it’s the one where people are aware of but not necessarily into.

Traditionalists – The ones into Gundam and EVA & quite likely laments the state of the rest of anime.

The late nighters otaku – People who watch the late night animes và is inkhổng lồ collecting all kind of figurines & other (cough) merchandise. The big spenders & passionate. Sometimes things here makes the break inkhổng lồ the Shonen (lượt thích SAO).

The artoku 雅宅 – Art + otaku. Which I will say Shinkai falls inkhổng lồ. Or the light novelists (before the medium got swamped by harem và pantsu hell). While anime and manga are often seen as an easy or shallow medium for people looking for quiông xã entertainment. The introverted nature of the culture means there’s a misunderstood & understated portion of people who are actually quite cultured, & simply loves anime alongside other interests for various reasons.

While people often think of otakudom on a linear scale leading inkhổng lồ a dark bottomless pit, it’s probably closer to a circle. Like this

***************** -> Jumpsters ->

********For All Ages*********Late Night Otaku

******** -> ********************* ->

Average Public ***************Artoku

******** *****************


As anime industry struggles lớn regain mainstream audiences companies have sầu targeted the Shonen và Otaku crowd as they have sầu the highest spend, however even that is being overdrawn và the expensive merchandises are no longer selling as well.

So either they double down (shrinking), or they shun the otakus and aim somewhere between Shonen & All Ages in the hope of gaining more mainstream audiences (but mainstream audiences doesn’t pay as much as otaku, it’s still a rich pie to give up).

Shinkai instead reached from the other direction with his very artsy & melancholy works, creating something which spans a much broader spectrum. Somewhere between Otaku, Artoku, Intellectual.

I think Your Name will make anime studtiện ích ios much more open lớn experimentation, strive sầu khổng lồ put out more refined works and not ayên at the otaku or for-all-ages.

Animation Approach

There has always been a debate about whether anime should be hand drawn or digitally drawn.

Shinkai embraces computer (he did work at a game company…). Actually I question if he can even draw with a pen, he is terrible at drawing as seen from the characters in Hoshi no Koe. Your Name’s triumph pretty much guarantees the scales now tip even more toward digital if not already before.

Otaku Acceptance

This is more a personal hope than probably reality. For the longest time if you love anime you’re directly labelled as weird và twisted. Can’t entirely blame that perception given the amount of lewd nội dung flying around in late night anime.

Given Shinkai’s background, perhaps people will begin lớn look at anime with a little more understanding, that anime isn’t all shallow silly harems.